The BSBA in Marketing prepares students for professional careers in a variety of exciting and growing fields. These include advertising, digital marketing, social media marketing, professional sales and sales management, sports marketing, retail management, and brand management (just to name a few). Throughout the program, you will engaged in applied projects designed to expose you to a variety of current marketing problems and allow you to identify solutions to address those problems. After earning your degree, you will be prepared to enter the job market with the necessary knowledge and skillset to become effective marketing professionals.
The Marketing curriculum is designed to prepare students to be effective marketers. In our courses, you will learn how to understand consumer behavior; understand how to properly collect marketing research; and determine how to communicate and deliver value to customers. Additionally, you will have several opportunities to apply your knowledge and skills by helping real-world clients with marketing-related projects. Our goal is to provide you with as many experiential learning opportunities as possible. All marketing majors are required to complete specific courses such as consumer behavior, professional sales, and marketing research. Additionally, you will have the chance to select certain courses that align with your career interests. A few of these elective courses include digital marketing, services marketing, advanced professional sales, and brand management.
Marketing classes are taught by experienced faculty who believe in personalized attention for each student and value an engaged learning experience that provides you with applied, real-world projects. Our faculty bring industry experience and knowledge to the classroom and have been recognized for their outstanding work in teaching, research, and service.
The following scholarships were created specifically for marketing majors by donations from individuals or businesses. All scholarships are administered through the UCM foundation and are reviewed and awarded on a case-by-case basis. For more information about or to apply for any of the scholarships listed below, please visit https://ucmo.academicworks.com/.
We appreciate the ongoing support from our alum. If you are interested in supporting the Marketing program, simply click here.
The Marketing Advisory Board consists of business professionals and UCM alum who provide valuable insights along with industry trends to help enhance our program. The information they provide ensures our graduates are prepared to enter the workforce equipped with the in-demand skills ncessary to succeed. Current Advisory Board members include:
Each year, UCM welcomes students from universities across the nation as they compete in the State Farm Marketing and Sales competition. The competition is an opportunity for students to showcase their innovative marketing ideas and their individual sales skills. The competition also provides a great opportunity for students to network with State Farm executives and make connections that lead to job opportunities.
Each year, the American Marketing Association (AMA) student organization recognizes an outstnading marketing executive who has made a significant contribution to the marketing industry. All students are invited to attend a presentation by the recipient. Following the presentation, current AMA members are invited to interact with the presenter over lunch.
The 2018 Distinguished Marketing Executive is Mr. Joe Fowler. Joe currently serves as Vice President, Sales and Marketing at Kansas Speedway. He is a two-time graduate of UCM (BSBA in Marketing - 2001; MBA - 2003). This year's event will take place on Thursday, September 6 in the Elliott Student Union Ballroom.