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Marketing BSBA

The BSBA in Marketing prepares students for professional careers in a variety of exciting and growing fields. These include advertising, digital marketing, social media marketing, professional sales and sales management, sports marketing, retail management, and brand management (just to name a few). Throughout the program, you will engaged in applied projects designed to expose you to a variety of current marketing problems and allow you to identify solutions to address those problems. After earning your degree, you will be prepared to enter the job market with the necessary knowledge and skillset to become effective marketing professionals. 

About the Marketing Program

Marketing Curriculum

The Marketing curriculum is designed to prepare students to be effective marketers. In our courses, you will learn how to understand consumer behavior; understand how to properly collect marketing research; and determine how to communicate and deliver value to customers. Additionally, you will have several opportunities to apply your knowledge and skills by helping real-world clients with marketing-related projects. Our goal is to provide you with as many experiential learning opportunities as possible. All marketing majors are required to complete specific courses such as consumer behavior, professional sales, and marketing research. Additionally, you will have the chance to select certain courses that align with your career interests. A few of these elective courses include digital marketing, services marketing, advanced professional sales, and brand management. 

Marketing 4-Year Plan

Minor and Certificate Programs

Student Involvement

  • As a marketing major, you have several opportunities to become involved outside the classroom to help advance your practical skills. Our focus on engaged learning means that we strive to provide you with ways to expand your knowledge beyond the classroom. Our faculty invite guest speakers to campus to share their insights about the marketing industry and career opportunities. You also will have the opportunity to consult with real companies and help them solve their marketing-related problems. 
  • We have active student organizations including the American Marketing Association (AMA) and Enactus. Both organizations provide opportunities to network with marketing professionals and also compete in regional and national competitions. As part of an organization, you will also have the opportunity to apply for various grants and develop you skills at grant writing and fundraising. For more information about either organization, contact one of our faculty advisors, Dr. Scott Smith ( or Annie McCoy (
  • Interested in sales? Look no further than UCM and our top rated sales program. Throughout the year, our students have the opportunity to compete in various sales competitions. These are great opportunities to improve your sales skills and network with sales industry experts. In the past, our teams have competed at regional, national, and international competitions at Florida State, Kennesaw State, and Illinois State. For more information, contact one of our sales faculty Dr. Charlie Schwepker ( or Tyler Hirlinger (

Faculty Profiles

Marketing classes are taught by experienced faculty who believe in personalized attention for each student and value an engaged learning experience that provides you with applied, real-world projects. Our faculty bring industry experience and knowledge to the classroom and have been recognized for their outstanding work in teaching, research, and service. 



The following scholarships were created specifically for marketing majors by donations from individuals or businesses. All scholarships are administered through the UCM foundation and are reviewed and awarded on a case-by-case basis. For more information about or to apply for any of the scholarships listed below, please visit

  • Jonathan Cleveland Creative Marketing Scholarship
  • John & Barbara Erickson Scholarship for International Studies
  • Marketing Alumni Scholarship
  • Marketing Faculty Scholarship
  • Genge Family Scholarship

We appreciate the ongoing support from our alum. If you are interested in supporting the Marketing program, simply click here.

Advisory Board

The Marketing Advisory Board consists of business professionals and UCM alum who provide valuable insights along with industry trends to help enhance our program. The information they provide ensures our graduates are prepared to enter the workforce equipped with the in-demand skills ncessary to succeed. Current Advisory Board members include:

  • Greg Aldridge, Agent - State Farm Insurance
  • Scott Dieckgraefe, President and Managing Partner - Studio/D Marketing Communications
  • Tracy Greenwell, Underwriter - State Farm Insurance
  • Rachel Julo, Chief Operating Officer - Rockbox
  • Ryan Reddick, Sales Director - Senior Marketing Specialists
  • Paul Tiedt, Vice President, Client Insights - SMG
  • Steve Wiercinski, Regional Claims Manager - Federated Insurance


state farm

State Farm Marketing and Sales Competition

Each year, UCM welcomes students from universities across the nation as they compete in the State Farm Marketing and Sales competition. The competition is an opportunity for students to showcase their innovative marketing ideas and their individual sales skills. The competition also provides a great opportunity for students to network with State Farm executives and make connections that lead to job opportunities.

Learn More

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Distinguished Marketing Executive

Each year, the American Marketing Association (AMA) student organization recognizes an outstnading marketing executive who has made a significant contribution to the marketing industry. All students are invited to attend a presentation by the recipient. Following the presentation, current AMA members are invited to interact with the presenter over lunch. 

The 2018 Distinguished Marketing Executive is Mr. Joe Fowler. Joe currently serves as Vice President, Sales and Marketing at Kansas Speedway. He is a two-time graduate of UCM (BSBA in Marketing - 2001; MBA - 2003). This year's event will take place on Thursday, September 6 in the Elliott Student Union Ballroom. 

Learn More


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Why is AACSB accreditation important?

  • Less than 5% of business schools worldwide hold this premier distinction. 
  • It is a commitment by UCM to deliver the highest level of quality education to you.
  • It means UCM continually works to integrate the three pillars of Engagement, Innovation, and Impact into the curriculum 
 AMA logo

Why AMA?

  • Joining AMA connects you to the people and resources to help you have a successful career.
  • This is a great way to meet new people and have opportunities to apply your knowledge outside the classroom


Dr. Todd McClure
Assistant Professor and Program Coordinator
Dockery 102-E
Tel: 660-864-6165



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